WhatsApp bots for business: complete guide

WhatsApp Business API opens direct communication with customers at scale. AI-powered bots can handle inquiries, schedule appointments, process orders, and provide support 24/7.

Implementation requires Meta Business verification, a WhatsApp Business API provider, and a backend to handle message routing. Costs scale with conversation volume.

Best practices: always offer human escalation, keep messages concise, personalize with customer data, and respect local messaging regulations.