Custom software vs. generic: what to choose

Buy generic when your workflow fits standard patterns. Build custom when differentiation, integration depth, or scale demands it.

Generic CRMs and tools work for 80% of businesses. The other 20% suffer from workarounds, data silos, and manual processes that slow growth.

A practical rule: if you find yourself exporting data to spreadsheets to "finish the job," it is time for custom software.